Pony - The Official Blog

PONY International tapped Complex Media to design the print creative for their 2009 lifestyle advertising campaign. This new campaign is firmly rooted in Brooklyn and embraces and pays respects to our rich heritage with a stylized “BROOKLYNOP Since 1972″ headline/logo treatment.
 
Complex Media utilized its in-house marketing and creative services department to design the new campaign., With FTC’s in hand and using their top photographers,  Complex hit the streets of Brooklyn  2-3 day photo shoot sessions in search of iconic landmarks, neighborhoods, to capture just the right mood/attitude for the campaign.
 
The result, a breakthrough lifestyle campaign that prominently features the Pony Feed the Cats via amazing product photography that literally are “Larger than Life”  and metaphorically, as subway trains or on a barge. For a little Brooklyn trivia, the location of this subway platform is the Nostrand Avenue stop on the Long Island  railroad near Bed-Stuy, right in the middle of Brooklyn, where Biggie Smalls, aka Notorious B.I.G., grew up. It doesn’t get any more authentic than that. 
 
Special shout out to Complex photographer, Andria Patino and senior designer, Sean Botwinick who brought this campaign to life.
 
Look for this campaign in March & April publications and online in Complex, Vapors, Vice, Sole Collector, Antenna, Slam,STACK, Nicekicks.com , Hypebeast.com, Sneakerfreaker.com, and more.
 
Finally, Complex will create additional executions throughout the year. utilizing other iconic Brooklyn landmarks and larger than life Pony shoes to keep this campaign fresh and uniquely Pony.

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