We are pleased to announce that PONY (Product Of New York) has returned to its New York roots where the brand was originally founded back in 1972.
The PONY x MADE IN BROOKLYN store launch on September 5th was an incredible success! PONY teamed up with the MADE IN BROOKLYN crew to open a social
club/boutique/tattoo parlor in Brooklyn, where visitors can get the latest in NY street fashion, a fresh tattoo, and the newest PONY gear. Visitors can also join in on a old-school game of stickball… We’ve got games starting at 5PM daily out in front of the shop. Watch out for cars!
The shop opened this Saturday, and we had an all-star turnout – DMC from RUN-DMC, Kaves from Lordz of Brooklyn, Lee Quinones from Wild Style and NY Knicks forward and PONY ambassador Wilson Chandler, to name a few. As a way of reintroducing the Chevron to the younger generations of Brooklyn, PONY gave away 100 pair of sneakers to less fortunate children from the surrounding neighborhoods just in time for Back to School.
PONY will be hosting events throughout the year at the new shop – so keep an eye on the PONY blog so you don’t miss out. And keep your eyes peeled for the MADE IN BROOKLYN microsite on pony.com! Coming soon!
Looking forward to seeing you at the shop located on 93rd Street, between 3rd and 4th Ave.
